Founder on the ground
Built by Marc Petersen, a software engineer with 20 years in SaaS, now based in Málaga. Backed by an informal advisory network including two local hospitality operators.
FinRev Solutions S.L.
About
HoReCaWave is built by FinRev Solutions S.L. (in incorporation), an operations studio from Málaga founded by Marc Petersen. We build software that improves margin without forcing anyone to change their day.
Locally calibrated
Locally calibrated weather models over expensive generalist APIs. Actual cruise calls at Puerto de Málaga over global cruise databases. Costa del Sol-specific event data over vague calendars. Built for the Costa del Sol – not Las Vegas.
We stay humble
The forecast is a sparring partner, not a replacement for your experience. You disagree via /feedback. The model learns. You stay the boss.
WHY · HOW · WHAT
What drives us
Three sentences that together explain why HoReCaWave exists — and what you get out of it.
WHY
If you run a HoReCa venue in a tourist region, you make important calls every day — often in the dark.
You're asking yourself:
- How many guests will show up tomorrow?
- When will it get busy?
- How much staff and inventory do I actually need?
Most answers come from experience and from your POS or booking system. That's good for understanding what happened — but rarely enough to know what's coming. Because demand on the Costa del Sol hangs on signals that aren't in your systems: weather, wind, cruise calls, local events, home games, school holidays. The data exists — but combining it daily for your specific venue is practically impossible.
That's exactly the gap we close.
HOW
We combine the relevant external demand signals for your venue and turn them into one clear, actionable recommendation.
No dashboard. No analysis. One message — straight to WhatsApp or email.
- No guesswork
- No manual effort
- Ready to act
Tomorrow +18 % guests, peak between 2–4 PM, lots of cruise day-trippers in the centre. → Schedule one extra server. → Order +30 % more white wine.
Optional: you can connect your own POS or reservations later to calibrate accuracy further — but it's not required to get value from day one.
WHAT
A daily decision assistant for HoReCa operators on the Costa del Sol.
It helps you with the two areas that decide your margin every day:
Staff planning
The right number of people at the right time — less idle time, less stress, better service quality.
Purchasing & inventory
Plan better — less food waste, no stockouts, higher margin.
Stop guessing. Start knowing what tomorrow looks like.
Mediterranean edge
Built in Málaga, for the Costa del Sol.
We know Costa del Sol seasonality, the cruise logic of Puerto de Málaga, and the obligations of the Spanish food-waste law (April 2025). No generic US SaaS – a locally calibrated product.
5–8 %
Margin in labor and food cost
<1 h
Onboarding per venue
GDPR
EU hosting, no data transfer to the US
ES + DE + EN
Daily message in your language
Ready for your first recommendation tomorrow morning?
30 minute demo. We'll show you the forecast for your exact venue.